Digital Advertising Services

Fortress Surgeon Digital Marketing, a surgeon digital advertising firm, introduces a broadened SEO service for plastic surgeons, concentrating on on-line visibility, patient interaction, and practice development. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brands with all lifecycle stages: beginning with scientific trial recruitment projects, through the pre-launch market-shaping, launch and advertising stage, ending with license expiration and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey started her job as a company account individual for a variety of pharma brands and later headed the advertising effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.