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Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online exposure, individual involvement, and technique growth. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health and wellness & wellness brands with all lifecycle stages: starting from medical trial recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with license expiration and marketing sunsetting.

A 25-year expert in the health care advertising and marketing area, Tracey began her career as a firm account person for a range of pharma brand names and later on headed the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the design for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.