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A 25-year expert in the medical care advertising and marketing area, Tracey started her profession as an agency account individual for a range of pharma brand names and later on pioneered the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.

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While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.