Surgeon Digital Advertising

Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an expanded SEO solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & wellness brands with all lifecycle phases: starting from scientific trial employment projects, via the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

One of the important things Martin appreciates most regarding his duty is the possibility to study and understand the nuances of both new and recognized markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.