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Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, introduces a broadened SEO service for cosmetic surgeons, focusing on online exposure, individual involvement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brand names through all lifecycle stages: starting from scientific test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her profession as a company account individual for a range of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.