Cosmetic Surgeon Digital Advertising
Citadel, a doctor Fortress Surgeon Digital Marketing (read the article) marketing agency, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, individual involvement, and method development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & health brands via all lifecycle stages: beginning with medical test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.
A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a company account person for a range of pharma brand names and later headed the marketing effort to release a first-of-its kind site in the eyeglasses and eyecare room.
It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.