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Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, introduces a broadened SEO service for cosmetic surgeons, focusing on online exposure, individual engagement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the marketing of wellness & wellness brand names via all lifecycle phases: starting from scientific trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her career as a firm account individual for a range of pharma brands and later on led the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.