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Fortress Surgeon Digital Marketing, a doctor digital advertising firm, announces a broadened SEO solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and practice development. In her previous duty as VP of Biddable Media Daga focused on the marketing of wellness & wellness brands with all lifecycle stages: starting from professional test recruitment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and marketing sunsetting.

A 25-year professional in the medical care marketing and advertising room, Tracey started her profession as an agency account person for a range of pharma brands and later on spearheaded the advertising and marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the model for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.