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Citadel, a specialist electronic advertising firm, announces an expanded SEO service for plastic surgeons, concentrating on on-line presence, person engagement, and practice growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names via all lifecycle stages: starting from scientific trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey began her career as a firm account person for a selection of pharma brand names and later on pioneered the marketing effort to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.