Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, individual engagement, and method development. Lauren's focus on ROI and enthusiasm for locating the important details that transform campaigns from excellent to terrific consist of developing a grand scale multivariate test framework using fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the health care marketing and advertising room, Tracey began her profession as an agency account person for an array of pharma brand names and later headed the marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.