fortress surgeon digital marketing, a cosmetic surgeon electronic marketing company, introduces a broadened SEO service for plastic surgeons, concentrating on on-line exposure, patient involvement, and practice development. Lauren's focus on ROI and passion for discovering the vital information that transform projects from good to excellent include establishing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for predicting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing room, Tracey began her profession as an agency account individual for a selection of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the model for exactly how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.